The videos embedded here are part of a video creation strategy that tapped local youth or particularly students to collaborate with the marketing and communications team to produce several heritage-related videos. This was achieved by primarily holding a production workshop to build the team and let them execute video creation and crewing tasks within a short time-frame.
A User-Created Content (UCC) video in travel format was designed to engage the youth community and at the same time highlight local history in a campaign to strenthen the heritage market position of the brand.
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The goal was to provide a fun environment to exercise creativity while discovering the participants' points of view on a given set of content framework. This technique has been successfully executed in team bonding or team building workshops or brainstorming sessions under my facilitation.
A User-Generated Content (UCC) video was achieved through a video-production workshop SCA facilitated as part of a campaign to engage the youth community.
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The result were community-led products that target the youth and where young students provided creative inputs to come up with a short video skit that they themselves wrote, acted and produced. Their video, produced within hours after a two-hour brainstorming/scriptwriting, was a modern retelling of what happened in the Cebu uprising against Spanish colonizers and their local cohorts. My production role was limited to lighting, sound and camera assistance as well as the polishing and graphics work in post-production.